Title Of Book: Marketing For Hospitality And Tourism
Author: Philip Kotler , John Bowen And James Makens
Publisher: Pearson Education
Edition : 3rd ed.
Cost: Rs 499
Pages: 909
ISBN: 81-7758-203-8
About the book
The name Kotler is synonymous with management study. I am fascinated by the fact that the entire management section in our library is stacked with books by Philips Kotler. This set me thinking and I decided to constructively review this book.
Philips Kotler, one of the world’s foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens, bring their knowledge of the hospitality industry to the pages of Marketing for Hospitality and Tourism.
This hospitality book is comprehensive and innovative, and gives an insight into the managerial aspects and provides a practical introduction to marketing, state-of –the – art and real-world. The information provided in the book is very well organized and offers examples and exercises from well-known companies and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today’s global marketplace.
Each chapter opens with a description of a company situation. Each chapters ends with a review in outline form.
The topics reflect the authors’ rich experience in teaching and international consulting in the hospitality and travel industries.
Part 1: Introduces the concept of Hospitality Marketing and its importance.
Part 2: Developing Hospitality and Tourism Marketing Opportunities and strategies - explain the role of consumers’ behavior and how it affects the marketing environment.
Part 3: Developing the Hospitality and Tourism Mix – Identifies and explain strategies for promoting products and various distribution channels.
Part 4: Managing Hospitality and Tourism Marketing – Highlights the latest trends in Electronic Marketing, destination Marketing and planning for the future.
The book has international focus, which helps expose students to business and cultural examples from others parts of the world. Rather than have one chapter on international marketing, the authors have incorporated examples throughout the text.
Its style and extensive use of examples and illustrations make this simple, direct easy to read, and enjoyable.
Very few books I have read bring out so lucidly the subject addressed making the reader engrossed and interested. Believe me, this book is worth it !!!!!!!!!!!
